TikTok Shop Operations
Common Thread Collective — 4 brands · 10 Euka campaigns · 27 sheets · 11 cron jobs
4
Shops
10
Campaigns
~145K
Reachable Creators
$394
Total GMVGross Merchandise Value — total sales value in last 7 days (7d)
PixieLane
$362
7d GMVGross Merchandise Value · 262 samples · 6 products
⚠ 42 overdue · 363 OOSOut of Stock — these SKUs cannot be sold
Pretty Tasty Tea
$31
1 sale · 6 products · June 8 launch
Probation · 50/day cap
Big Mouth
$0
70 products · 3 hero SKUs
🔴 2 violations · 74% intake
Rokform
$0
9 products · $8.67M/yr brand
Hero OOS · needs products
Quick Navigation
🌸
PixieLane
Girls' apparel · Baba Uppal CEO · 82-89% margins · LA
🍵
Pretty Tasty Tea
Collagen tea · Dan Goldstein · Sprouts retail · NYC
🦩
Big Mouth
Pool floats · Jason Koranda · 2-day CA shipping · 70 SKUs
🏍️
Rokform
Rugged cases · Jeff Whitten · 10+ patents · Irvine CA
📝
Changelog
Per-brand change tracking · Timestamped · 4 tabs · Live
📋
Google Sheets
27 sheets · 4 intakes · 4 FAQs · CRM · Creator Lists · 4 Posted Creator Trackers
👥
Paid Creator Ops
TTA vetting · content pipeline · GMV Max · community challenge · budget
⏰
System Status
11 cron jobs · 8 daily reports · Euka MCP
Urgent Items
🔴 PixieLane — 42 Overdue + 363 OOS
42 sample orders past SLA. 363 OOS SKUs killing conversion. 7 cancellations ($74.63, $25.86, $19.65). Baba needs to clear capacity at Ship Essential.🟡 Big Mouth — 2 Violations + 74% Intake
Resolve 2 urgent violations. Intake missing hooks, discount rules, creator list. 37 listings need optimization. Heidi is gatekeeper for access grants.🔵 PTT — Launch June 8. Intake Empty.
Intake workbook is nearly blank. PTT Info sheet has real data. Dan/Cassidy need to ship 12 samples by June 2. Probation 50/day cap.🔵 Rokform — Hero OOS + Products Unassigned
Motorcycle Mount Charging Head sold out. Euka campaigns built but products not synced. Paris Contador is affiliate manager on brand side.🌸 PixieLane
Premium girls' apparel — Shop 7296185222335316266
$362
GMV (7d)
262
Orders
6
Products
82-89%
Margins
Brand Identity & Voice
Founded 2017 · Los Angeles, CACEO / SignatoryBaba Uppal · baba@pixielane.com · 323-304-1231
Co-Founder / ProductKristen Uppal — fabric/softness testing lead
Creator / AffiliateJenna — Creator/Community lead + acting CX
3PLThird-party logistics — warehouse & fulfillment providerShip Essential, DTLA — capacity issues, expanding to 2nd location
CS ToolGorgias. Jenna transitioning to VA hire
Paid MediaCTC manages Meta + Google (Statlas since 2019/2022)
CategoryChildren's apparel — girls ~2-10yo
Voice: Warm, maternal, soft. Speaks to moms. "let the creators do their thing" — hands-off approval philosophy.
Creator Persona: Mom/family/lifestyle creators. 262 samples seeded to family handles.
⚠ FORBIDDEN: "pajamas / nightgown / sleepwear" → "lounge dress" | "smiley face" → "smile"
Commission: 30% + $200 per 30 videos base (PixieLane model)
Creator Persona: Mom/family/lifestyle creators. 262 samples seeded to family handles.
⚠ FORBIDDEN: "pajamas / nightgown / sleepwear" → "lounge dress" | "smiley face" → "smile"
Commission: 30% + $200 per 30 videos base (PixieLane model)
Hero Products
Intake SKUs from PixieLane Founder tab| Product | Price | Margin | DTC Units | DTC Revenue | Status |
|---|---|---|---|---|---|
| Simply Soft Luxe Flare Legging | $44–$58 | 85% | 14,092 | $449,756 | Hero #1 (Intake) |
| Simply Soft Easy Tee | $32–$44 | 86% | 16,553 | $520,514 | Hero #2 (Intake) |
| Simply Soft Be Happy Dress | $36–$48 | 84% | — | — | Hero #3 (Intake) |
| High Shine Long Legging | $36–$58 | 88% | 20,128 | $571,572 | DTC #1 Overall |
Euka Campaigns
Store: a8f03ce9 · 40%+10% AdsGroup A — Warm Mom
ID233355
Remaining0 (drained)
StatusSTOPPED
Filter Moms (40%)
ID234995
Remaining5,107
StatusSTOPPED
Group B — Community Trust
ID237877
Remaining18,329
StatusSTOPPED
📝 Changelog
Open Full Changelog →Every change made to PixieLane TTS operations is logged here — campaigns, products, commissions, settings, creator outreach. Timestamp · Category · Description · Made By · Reference.
Slack Channels & Sheets
Slack
Internalpixielane_tiktok
Client Connectctc_pixielane-tiktok
Cron ReportsC0B6U7FDM3R
Google Sheets
IntakeCTC x Pixielane
FAQ (53 Q&As)Open
Product CatalogOpen
Paid Creator TrackerOpen
Posted Creator TrackerOpen (100 creators)
Mom-Creators Master ListOpen
🍵 Pretty Tasty Tea
Collagen RTD tea — Shop 7322505870191920938
$31
GMV (7d)
6
Products
12
Samples
June 8
Launch
Brand Identity & Voice
Founded Jan 2024 · NYCFounderDan Goldstein — has own TikTok agency with tier A creators
Chief Brand OfficerScarlett Leung — ex-L'Oréal
Co-FounderChase Slepak — beverage distribution
Co-PackerBoylan Bottling (Cassidy)
RetailSprouts Farmers Market nationwide
AwardsBevNET Champion · Good Housekeeping 2024
Voice: Premium wellness meets accessible beauty. "Skincare never tasted so good." Science-backed but not clinical.
Creator Persona: Wellness/skincare creators, lifestyle, mommy bloggers. Women 25-45.
⚠ Supplement compliance: FDA/GMP/COA. Pregnancy → doctor consult. Full ingredient disclosure.
Commission: 40% affiliate + 10% Shop Ads (Orlie's 2× pricing strategy). DTC: 25% off sitewide.
Subscriptions: Glow Starter 15% · Glow Lover 20% · Glow Devotee 25%
Creator Persona: Wellness/skincare creators, lifestyle, mommy bloggers. Women 25-45.
⚠ Supplement compliance: FDA/GMP/COA. Pregnancy → doctor consult. Full ingredient disclosure.
Commission: 40% affiliate + 10% Shop Ads (Orlie's 2× pricing strategy). DTC: 25% off sitewide.
Subscriptions: Glow Starter 15% · Glow Lover 20% · Glow Devotee 25%
Products (2× Pricing — MSRP $84)
PTT Info Sheet · 40% Affiliate + 10% Shop Ads| Product | SKU | Format | DTC Price | TTS MSRP | Status |
|---|---|---|---|---|---|
| Peach Tea (Peach Perfection) | 1024052 | 24-pack | $41.99 | $84.00 | Live |
| Raspberry Tea (Raspberry Radiance) | 1124051 | 24-pack | $41.99 | $84.00 | Only Seller |
| Lemon Tea (Lemon Luminance) | 1024053 | 24-pack | $41.99 | $84.00 | Live |
| Original Black Tea | 1024054 | 24-pack | $41.99 | $84.00 | Live |
| Variety Pack (12-can) | — | 12-pack | $41.99 | — | HERO |
| Variety 30ct Stick Packs | — | 30 sachets | $39.99 | — | Portable |
Euka Campaigns
Store: 610e36acGroup A — Collab + Skincare
ID234611
Remaining12,978
StatusSTOPPED
Group B — Founder Story
ID237869
Remaining15,506
StatusSTOPPED
📝 Changelog
Open Full Changelog →Every change made to PTT TTS operations is logged here — campaigns, products, commissions, settings, creator outreach. Timestamp · Category · Description · Made By · Reference.
Google Sheets & Slack
Intake & Info
Intake WorkbookOpen (nearly blank)
PTT Info (REAL data)Open — 8 tabs
Customer FAQ (47 Q&As)Open
Research DataOpen
Scarlett Content CalendarOpen
Slack Channels
Client ConnectC0B4JEG5YMC
Cron ReportsC0B77K66L78
AfterShipShopify #4286–#4297
🦩 Big Mouth
Novelty gifts & pool floats — Shop 7311811219227445038
$0
GMV
70
Products
74%
Intake
12 wk
Reorder
Brand Identity & Voice
Founded 2001 · Omaha, NECEO / SignatoryJason Koranda · jason@wowwatersports.com
Brand GatekeeperHeidi Koranda · heidi@wowwatersports.com (ALL access grants)
COO / LogisticsBryan Fournier · bryan@wowwatersports.com
FinanceSteve Kelly · steve@wowwatersports.com
Customer ServicePaul Schaffner · paul.schaffner@wowwatersports.com
FulfillmentDean Warehouse, Redlands CA · 2-day on EVERY order · 10AM PST cutoff
IMS / CS ToolNetSuite / Email · RMA: Colleen Ramsdell · colleen@wowwatersports.com
Voice: Playful, irreverent, funny. "That's hilarious, I need it" energy. TikTok-native — visual, giftable, shareable.
Creator Persona: Comedy/entertainment, family fun, summer/pool lifestyle, gift guide creators
⚠ 12-week reorder lead time. MOQ 1,000-2,000. Intake missing hooks + discount rules + creator list.
Intake: 74.4% complete. Finance 100%, Ops 100%, Sign-off 100%. Founder 43%, Marketing 48%.
Creator Persona: Comedy/entertainment, family fun, summer/pool lifestyle, gift guide creators
⚠ 12-week reorder lead time. MOQ 1,000-2,000. Intake missing hooks + discount rules + creator list.
Intake: 74.4% complete. Finance 100%, Ops 100%, Sign-off 100%. Founder 43%, Marketing 48%.
Hero Products (from Intake)
40% Commission + 10% Shop Ads| Product | SKU | Price | COGS | Net Margin | On Hand | 90d Units | Status |
|---|---|---|---|---|---|---|---|
| Balloon Dog Pool Float | BMPF-0067 | $44.99 | $25.54 | 43.2% | 5,000 | 5,000 | Hero #1 · 5+ yr |
| Donkey Piñata Pool Float | BMPF-0033 | $29.99 | $20.17 | 32.7% | 2,600 | 2,500 | Hero #2 · 5+ yr |
| Giant Duck Pool Float | 22-BPF-4007 | $32.99 | $22.85 | 30.7% | 5,600 | 5,900 | Hero #3 · 3+ yr |
| The Beer Belt | — | $12.99 | — | — | — | — | Organic Winner |
Euka Campaigns
Store: ce497efe · 40%+10% AdsGroup A — Humor/Viral
ID237880
Remaining24,713
StatusSTOPPED — Needs products
Group B — Gift Angle
ID237882
Remaining24,713
StatusSTOPPED — Needs products
📝 Changelog
Open Full Changelog →Every change made to Big Mouth TTS operations is logged here — campaigns, products, commissions, settings, creator outreach. Timestamp · Category · Description · Made By · Reference.
Google Sheets & Slack
🏍️ Rokform
Rugged phone cases + mounting ecosystem — Shop 7361843419884618027
$0
GMV
9
Products
$8.67M
Annual Rev
10+
Patents
Brand Identity & Voice
Founded 2010 · Irvine, CAFounder / CEOJeff Whitten
Content / Paid Media / BrandJessica Petyo · jpetyo@rokform.com · (949) 370-7653
Ecom DirectorDavid Whitaker · david@rokform.com
Social & AffiliateParis Contador · paris@rokform.com
Customer ServiceShady Leigh · shady@rokform.com
Core TechRokLock™ (twist-lock) + MAGMAX™ (magnetic) dual-mount
Revenue Trend17% decline last 3 months — TTS could reverse
Voice: Rugged, technical, enthusiast-driven. NOT a generic phone case brand — ecosystem play.
Creator Persona: Motorcycle creators for mounts, golf creators for G-ROK speakers. #MotorcycleTok #GolfTok.
⚠ High-consideration ($70-$200). Not impulse buys. Need demo content. Hero Charging Head OOS.
Commission: 40% affiliate + 10% Shop Ads
Creator Persona: Motorcycle creators for mounts, golf creators for G-ROK speakers. #MotorcycleTok #GolfTok.
⚠ High-consideration ($70-$200). Not impulse buys. Need demo content. Hero Charging Head OOS.
Commission: 40% affiliate + 10% Shop Ads
Products (from Intake + Rokform Info)
40% Commission + 10% Shop Ads| Product | SKU | Price | 90d Shopify | On Hand | Status |
|---|---|---|---|---|---|
| Samsung S26 Ultra Rugged Case | 316501P | $69.99 | 4,981u · $349K | 9,683 | #1 Seller |
| iPhone 16 Pro Max Rugged Case | 315301P | $69.99 | 3,932u · $275K | 3,749 | #2 Seller · Intake Hero |
| MagSafe Wireless Charging Stand | 339301 | $49.99 | 1,828u · $91K | 2,303 | Intake Hero #3 |
| Motorcycle Handlebar Mount | 334101P2 | $49.99+ | 1,082u | 3,222 | Active |
| RokLock Sport Ring | 337301-V2 | $24.99 | 2,383u | 3,775 | Active |
| 5000mAh Magnetic Power Bank | 339201-5K | $49.99 | 2,417u | 1,462 | Active |
Euka Campaigns
Store: 866ac8abGroup A — Product Demo
ID237878
Remaining22,117
StatusSTOPPED — Needs products
Group B — Niche Use-Case
ID237879
Remaining22,117
StatusSTOPPED — Needs products
📝 Changelog
Open Full Changelog →Every change made to Rokform TTS operations is logged here — campaigns, products, commissions, settings, creator outreach. Timestamp · Category · Description · Made By · Reference.
Google Sheets
👥 Paid Creator Ops
TTA Two-Phase Vetting · Negotiation Funnel · Content Pipeline · GMV Max · Budget · Community Challenge
$150-300
Target CPVCost Per Video — your paid rate divided by number of contracted videos
3×+
Target ROIGMV ÷ Creator Rate. 3× = $3 GMV for every $1 spent on the creator
50
Videos/Product (GMV MaxTikTok's boosting ad product. Requires ≥50 videos per product before activating)
70+
Min Score (🟢)
📋 TTA Creator Vetting Pipeline — Two Phase Analysis
Systematic vetting before contracting any paid creatorNegotiation Funnel — Phase 1
1Outreach
Sent
Sent
2IO
Sent
Sent
3IO
Accepted
Accepted
4Negotiation
F1
F1
5Negotiation
F2
F2
6Final
Agreed
Agreed
📁 Phase 1 — General Info (You Fill)
- TikTok Handle (with URL)
- Source (Instantly / Internal Network / Euka / manual)
- Email · WhatsApp · PayPal
- Initial Offer · IO Accepted
- Follow Up Stage · Counter Videos / Counter Rate
- Final Videos · Final Rate
📊 Phase 2 — Quant Summary (DO NOT EDIT — Auto-Calc)
- CPV = Final Rate ÷ Final Videos
- GMV Per Video (Cumulative) — creator's historical avg
- GMV Per Video (Priority Category) — category-specific
- Estimated ROI = GMV Per Video ÷ CPV
- 30-Day GMV — creator's recent shop GMV
- Post Rate — % of committed videos delivered
⚠ A Phase 2 Estimated ROI of ≥3× with a CPV of <$300 is the minimum bar for contracting. Exceptions need written justification.
🎯 Quantitative Creator Benchmarks (Color-Coded Scoring)
Used during Phase 2 review — source: benchmarks sheets in each brand CRMScore Tiers
| # | Criteria | 🟢 Great | 🟢 Good | 🟠 Maybe | 🔴 No |
|---|---|---|---|---|---|
| 0 | Sample Score | 70+ | 60–69 | 50–59 | <50 |
| 1 | 30-Day GMV | $2K+ | $1K–2K | $500–1K | <$500 |
| 2 | CPV | <$150 | $150–200 | $200–300 | >$300 |
| 3 | Est. ROI | >5× | 3–5× | 1.5–3× | <1.5× |
| 4 | Accept Rate | >15% | 10–15% | 5–10% | <5% |
| 5 | Fulfillment Rate | >80% | 60–80% | 40–60% | <40% |
Qualitative Disqualifiers (Auto-Reject)
Instant 🔴 Disqualify:
· Uses AI-generated face/voice (no authenticity)
· Prior brand scandal or controversial content
· No on-camera presence (faceless only)
· Engagement pods / fake follower signals
· Competing brand exclusivity within 90 days
· Sub-$500 30d GMV with no growth trajectory
Brand Particulars (CTC 4 brands):
· PixieLane — Mom/family creators only. No "pajamas/sleepwear" wording.
· PTT — FDA/supplement compliance required. No medical claims.
· Big Mouth — Comedy/viral energy. Avoid too-polished DTC aesthetic.
· Rokform — Tech enthusiasts + outdoor. Must demo the product.
· Uses AI-generated face/voice (no authenticity)
· Prior brand scandal or controversial content
· No on-camera presence (faceless only)
· Engagement pods / fake follower signals
· Competing brand exclusivity within 90 days
· Sub-$500 30d GMV with no growth trajectory
Brand Particulars (CTC 4 brands):
· PixieLane — Mom/family creators only. No "pajamas/sleepwear" wording.
· PTT — FDA/supplement compliance required. No medical claims.
· Big Mouth — Comedy/viral energy. Avoid too-polished DTC aesthetic.
· Rokform — Tech enthusiasts + outdoor. Must demo the product.
📄 PCC Contract Lifecycle — Checkpoints
PCC = Paid Creator Contract. Complete in order before payment.Phase 1 → Contract
1
Vetting CompletePhase 2 score ≥60 · Quant + Qual both pass
2
Brand ApprovedBrand sign-off on creator profile (where required)
3
Discord Invite Sent → AcceptedCreator joins brand Discord for ongoing comms
4
Contract Sent → SignedDate logged. IO terms: videos, rate, timeline, usage rights
5
Target Collab Sent (Euka)TikTok affiliate collab invite pushed via Euka
6
Creative Brief SentBrand brief + dos/don'ts + product focus + angle options
Content → Payment
7
Product ShippedSample delivered. Confirm with creator. Log in Reimbursement CRM if applicable
8
Draft Submitted via GDriveCreator uploads raw/draft. Review in Content Pipeline sheet
9
Content Reviewed → Approved / RevisionAI transcript review + brand compliance check + brand approval (if required)
10
Spark Code ObtainedAfter posting — log Video ID + Spark Code for GMV Max
11
Advance Payment SentVia Growi/PayPal. Log in budget tracker. Include 3.5% processing fee
12
Final Payment SentAfter all contracted videos posted + Spark Codes received. Close in CRM.
🎬 Content Pipeline — Sprint Tracking Fields
Sprint = one contract period (usually 1 month). Log every video in order.Creator Detail
NameHandleSprint (Month)Total VideosCostCPV
Asset Information
GDrive Link (creator gsheet)GDrive Draft LinkTT Video LinkVideo IDSpark CodePost DateProduct(s)Creative Library
Review & Approval
AI/ChatGPT Review NotesTranscriptBrand FeedbackApproved for Paid AdsAction (send revision/approve)Creator Action (sent/done)
Performance (Report Date + 30 days)
GMVViewsOrdersCTRGPM (GMV Per Mille views)Report Date
Bold green = critical fields that must be filled before payment can be released.
📈 GMV Max Boosting Protocol
Prerequisite: ≥50 videos live per product before activating GMV MaxBoost Eligibility Criteria
Video ViewsOrganic traction first — don't boost cold videos
CTR>1.5% click-through from video
GPM$10+ gross per 1,000 views = boost candidate
Spark CodeREQUIRED — no spark = can't boost
Products≥50 affiliate videos per product first
Extend RuleROI MTD >2× → extend 7 days. <2× → stop.
GMV Max Tracker Fields
Video Month PostedCreator NameProductVideo IDSpark CodeDate BoostedDate EndedCampaign IDBoost SpendSpend L30DROI MTDGMV L30DExtend?Reason Can't Boost
🔑 May 2026 Rule: Driver must physically scan label. Tracking-number entry alone no longer marks shipped. 3PL must ship within 24h for scan buffer on all sample orders.
🏆 Community Challenge CRM
Monthly incentive campaigns for organic creators — different from paid contractsHow Challenges Work
1
Set monthly video target per creator (e.g. 15 videos/month)Different tiers = different bonus thresholds
2
Bonus earned when target hitExample: $500 bonus for 15 videos · $1,000 for 30 videos
3
Processing fee = 3.5% added to payoutCovers Growi/PayPal fees. Always included in total cost.
4
GMV + ROI evaluated post-challenge🟢 Yes → offer paid contract · 🔴 No → thank and off-board
5
Payment via Growi after verificationLog "Paid" status in CRM. Do not pay before verification.
Challenge CRM Fields
Creator IDBudget CapTikTok Profile# Videos CompletedBonus RewardProcessing Fee (3.5%)Total CostGMV GeneratedGMV Max SpendCommission %ROI→ Contract for Paid?Payment MethodPaid ✓
Challenge → Paid Pipeline Logic
ROI >3× + >15 quality videos + qualitative pass → offer paid contract. ROI <1× → do not re-engage for challenge. Log recontract decision in Performance sheet.💰 Monthly Budget Tracker Framework
Monthly allocations per category — each brand maintains its own Invoice & Budget sheetBudget Categories
💜 Paid CreatorsContracted creator fees. Largest budget category.
🟢 Community ChallengeMonthly bonus pools. Usually 50% of Paid budget.
🔵 ReimbursementOrganic creators buying product for review. Lower cost.
🟡 GMV Max / AdsBoosting budget — separate from creator fees.
🩷 Live Creators(Where applicable) Hourly rate contracts for TT Live.
Authorization Status
Each monthly column has an ACCOUNT STATUS row:
AUTHORIZED — Approved, can spend
PENDING — Awaiting client sign-off
ON HOLD — Do not spend
Never spend against a budget line without AUTHORIZED status. Flag to Orlie if client delays authorization past the 5th of the month.
AUTHORIZED — Approved, can spend
PENDING — Awaiting client sign-off
ON HOLD — Do not spend
Never spend against a budget line without AUTHORIZED status. Flag to Orlie if client delays authorization past the 5th of the month.
Benchmark Budget Split (reference)
Paid Creators~50%
Community Challenge~25%
Reimbursement~15%
GMV Max Ads~10%
📊 Paid Creator Performance Tracker — Monthly View
Live performance sheet per brand — updated after each month closesPerformance Sheet Fields
Start MonthCreator UsernameStart DateEnd DateTotal Videos PostedPending Videos
Monthly GMV (per month column)Total GMVRateROI per RateCommission %GMV Max SpendOverall ROI
Recontract DecisionTotal Product ImpressionsAvg Impressions/VideoDate Updated
🟢 Recontract
ROI >3× · fulfillment >80% · brand fit maintained · no compliance flags
🟡 Evaluate
ROI 1.5–3× · or fulfillment 60–80% · re-evaluate content angle before recontracting
🔴 Off-Board
ROI <1.5× · or fulfillment <60% · or compliance issues. Off-board gracefully.
🔗 Paid Creator Trackers — Quick Links
🌸 PixieLane
🍵 Pretty Tasty Tea
Posted Creator TrackerOpen → (15)
PTT Info SheetOpen →
🦩 Big Mouth
Posted Creator TrackerOpen → (102)
🏍️ Rokform
Posted Creator TrackerOpen → (72)
📋 Google Sheets — Master Index
27 sheets across 4 brands · Intakes · FAQs · Research · CRM · Creator Lists · Changelog · Posted Creator Trackers
4
Intake Workbooks
5
Brand Info Sheets
4
Customer FAQs
10
Ops & Research
📥 Brand Intake Workbooks (CTC × Brand Onboarding)
PixieLane
9 tabs: README · Blockers · Founder (filled) · Finance · Ops · Marketing · Sign-off · Status · Warm Creators
Hero SKUs named, team contacts filled, product dev context
Hero SKUs named, team contacts filled, product dev context
Big Mouth
74.4% complete. Finance 100% · Ops 100% · Sign-off 100% · Founder 43% · Marketing 48%
Full unit economics, inventory depths, team contacts, top-10 sellers
Full unit economics, inventory depths, team contacts, top-10 sellers
Rokform
Founder tab filled: Jeff Whitten CEO, team contacts, 3 hero SKUs with Shopify 90d data
📊 Brand Info & Research Sheets
PTT Info — 8 tabs
Summary · Hero Products · Rates · Creative Briefs · Brand Ambassadors · Qualitative Notes · TikTok Shop · Gaps
Rokform Info — 8 tabs
Summary · Hero Products · Rates · Creative Briefs · Brand Ambassadors · Qualitative Notes · TikTok Shop · Gaps
Big Mouth Info
Brand info embedded in intake workbook. Full unit economics, team contacts, top-10 sellers.
PTT Research Data
Scarlett Content Calendar (PTT)
📋 Customer FAQ Sheets
⚙️ Operations Sheets
🎬 PixieLane — Posted Creator Tracker
27 cols · Videos · GMV · Views · Followers · Niche · CRM data
🎬 Pretty Tasty Tea — Posted Creator Tracker
27 cols · Videos · GMV · Views · Followers · Niche · CRM data
🎬 Rokform — Posted Creator Tracker
27 cols · Videos · GMV · Views · Followers · Niche · CRM data
🎬 Big Mouth — Posted Creator Tracker
27 cols · Videos · GMV · Views · Followers · Niche · CRM data · All CRM roster
PixieLane Paid Creator Tracker
PixieLane Mom-Creators Master List
Demand Planning
📝 CTC Changelog — ALL BRANDS
4 tabs: PixieLane · Pretty Tasty Tea · Big Mouth · Rokform
Every TTS change logged with timestamp, category, description, author, and reference link
Every TTS change logged with timestamp, category, description, author, and reference link
💬 Messaging Tracker
A/B test all outreach messages · Pick winners · Generate variations · Weekly reviews · Loading...
📊 Message Performance Comparison
Response rates across all active variants
📋 All Active Messages
Click ★ to pick a winner — I'll generate 3-5 variations
🏆 Winner's Circle
Messages you've picked as top performers
⏰ Next Review
Loading...
📡 Euka Outreach Live Tracker
7-day window · Auto-updates via daily cron job · Loading...
🔴 Urgent Flags
Action required
Brand Overview
Click to expand
📋 Improvement Actions
Ranked by impact
⏰ System Status
11 cron jobs · 8 daily reports · Euka 62-tool MCP · Google Sheets API · Cloudflare Tunnel
8
Shop Reports
2
Monitor Jobs
1
Weekly
✅
All Systems Go
🌅 Morning Reports (9 AM EST · 13:00 UTC)
PixieLane
OK
Status
C0B6U7FDM3R
Channel
Pretty Tasty Tea
OK
Status
C0B77K66L78
Channel
Big Mouth
OK
Status
C0B77K62HL6
Channel
Rokform
OK
Status
C0B6U7JP8BH
Channel
🌙 Evening Reports (9 PM EST · 01:00 UTC)
PixieLane
Scheduled
C0B6U7FDM3R
PTT
Scheduled
C0B77K66L78
Big Mouth
Scheduled
C0B77K62HL6
Rokform
Scheduled
C0B6U7JP8BH
🛡️ Operational + Infrastructure
Daily Standup (9AM EST)
StatusOK
ChannelD0B7BJ4UH60
Fraud Watch (Every 2h)
StatusOK · 10a-10p EST
ChannelD0B7BJ4UH60
Weekly Creator Refresh
StatusError · Next: June 8
Scriptweekly_creator_refresh.py
Euka MCP
Status62 tools active
Endpointapp.euka.ai/api/mcp
Google Sheets API
StatusAuthenticated
Drive27 sheets indexed
Cloudflare Tunnel
StatusActive
Dashboard URLtrycloudflare.com